Born a Texan, he grew up the way most West Texas boys did, working hard under that big open sky. He worked ranches from the Pecos to the Rio Grande and came to know the cowboy as an icon of character and integrity. His grandfather and uncle were storytellers and from them Joe learned to weave tales and appreciate the power of words. During his army years as a Drill Sergeant, he began to work with the Boy Scouts and there as a Scoutmaster for twenty-five years, he honed his storytelling skills around the ideals of honor and character.
Strongly influenced by the old cowboy heroes of his childhood, Joe began as his early cowboy mentors had done, to add rhyme and cadence to many of those stories. The result of such a mixture evolved into a blending of stories and poems that not only entertain but also prod the soul with a truer understanding of the deep values and solid character of the American Cowboy.
In 1981 he traded his spurs for Mouse ears and has worked as a Walt Disney Imagineer for the past 35 years. He still has his boots and hat and never forgot his roots or love for the Cowboy days.