Step into the heart of the Old West with a one-of-a-kind shopping experience at the Cowboy Festival! Explore a carefully curated selection of vendors offering authentic western goods, unique finds, and delicious cowboy-inspired cuisine.
Mercantile Row
Experience the charm of an authentic Old West marketplace, where vendors set up shop in period-style tents. Stroll through this immersive shopping area and browse a unique selection of western art, specialty gear, and memorabilia that celebrate the heritage and craftsmanship of the cowboy lifestyle.
Watering Hole
Wet yer whistle at The Watering Hole, the Cowboy Festival’s main beer and water station, featuring craft beer, wine, and seltzers from Lucky Luke Brewing—the official brewery of the festival. Never go thirsty with additional beer stations at the Mane Stage and Whistle Stop Stage!
Sutler’s Row
Discover handpicked western vendors featuring vintage fashion, cowboy boots, fine leather goods, and more—perfect for refreshing your western wardrobe or adding a touch of the Old West to your collection.
Cowboy Grub
Come hungry for tasty favorites like Rotary Club of Santa Clarita Valley’s famous Dutch oven peach cobbler, old fashioned soda pop, delicious BBQ, and a variety of flavorful cowboy-inspired eats and refreshments to fuel your festival adventure .